Feet iD - Custom Insoles Tailor-Made Just for You

Customized clothing is having a bit of a renaissance these days. In an era where mass production and fast fashion might have put us all in cookie-cutter outfits, a growing number of companies are offering apparel tailor-made for each person.

Feet iD is a perfect example. The Swedish startup has developed an awe-inspiring method of using technology to craft the most comfortable pair of shoe insoles possible. Imagine being able to slip a set of insoles into any shoe that make it feel like the people at Nike or Cole Haan were tailoring their shoes just for *you*.

Feet iD leaves quite an impression

If you're familiar with modern braces like Invisalign or SmileDirectClub, the process behind Feet iD looks a little similar. First, customers order a Feet iD kit that enables them to create a detailed impression of their foot.

Just open the box and step into a specialized polymer that captures all the attributes of your footprint.

Then you ship your footprint back to Feet iD, where your impression is scanned and analyzed by a team of technicians. From there they mill a completely customized insole made just for your feet and ship it back to you.

A step forward in personalized footwear

Just because Feet iD uses your bare foot as a foundation doesn't mean the insoles lack support. Their multilayered insoles use a range of industry leading materials including:

• A highly breathable top layer with an anti-odor treatment
• An EVA foam midlayer cushion
• A poron foam heel pillow
• A heat-moled support shell
• A flexible carbon fiber base layer

How to order Feet iD

Fun fact: the average person takes enough steps in their life to circle the Earth... twice! If you're going to take a couple laps around the planet, a pair of customized insoles can make all the difference.

If you'd like to support Feet iD's Kickstarter campaign, you can currently reserve a kit for the super early bird price of $52.